As a Realtor, I have the unique privilege of assisting local companies in recruiting top talent from across the country. While it can sometimes be challenging to attract professionals to our area due to lack of a major airport or the cultural offerings of larger cities such as New York, Washington D.C. or Chicago, I have the exciting task of showcasing everything that makes Lynchburg extraordinary.
As a relocation specialist, I take prospective residents on personalized tours, highlighting the many cultural gems and opportunities in our community. From the stunning performances at the Academy Center of the Arts to our vibrant annual events such as the International Festival, Hill City Pride Festival and the Lynchburg Film Festival, there is so much to celebrate here. Our rich theatrical arts scene, including Wolfbane Productions, Commerce Street Theater, Endstation Theatre Company and The Little Town Players in Bedford, demonstrates the creativity and incredible talent that thrives in our area. And for those who appreciate history and interactive learning, our area boasts outstanding museums such as Amazement Square, the Lynchburg Museum and the National D-Day memorial.
What truly sets Lynchburg apart, however, is the people. This is a community filled with kindness and warmth. When my wife and I moved back to Lynchburg eight years ago, she was amazed by the number of people who waved and said hello wherever we went. She thought I knew everyone in town, but I simply explained, “That’s just Lynchburg.”
When giving town tours, I get to emphasize the lifestyle advantages that Lynchburg offers. Here, you won’t spend hours stuck in traffic-you can typically be home from work in less than 15 minutes. Outdoor enthusiasts enjoy easy access to the Blackwater Creek Trail system, the Blue Ridge Parkway and the Appalachian Trail. This balance of convenience and natural beauty is something you won’t find in many places.
While local companies can’t always offer the highest salaries compared to larger markets, Lynchburg provides an exceptional work-life balance and a fantastic place to raise a family. Through my tours, I aim to show future citizens that our community is more than a place to live – it’s a place to thrive.
2024 Movers Study
The United Van Lines recently released its 2024 Movers Study data on which states are growing and which are not. Virginia is one of 14 states that is increasing due to relocation. While other states are maintaining their population, and others are seeing a decrease. Virginia continues to bring in new families and professionals for a variety of reasons. Realtor agents like me are here to help share what makes our community such a special place to live.
Primary reason for moving in Virginia
Reason Inbound Outbound
Retirement 8.5% 18.10%
Health 3.3% 2.6%
Family 34.2% 30%
Lifestyle 9.3% 8.4%
Job 24.3% 24.7%
Cost 2.7% 2.2%
Total inbound in Virginia: 55.2%
Total outbound in Virginia: 44.8%
Billy Morris
2025 president of the Lynchburg Association of Realtors and
Associate Broker at John Stewart Walker Inc.